School of Tomorrow (#SOT15) – What’s in it For You?

With 40 years of excellence in education in Pakistan, Beaconhouse is all set to organize a one-of-its-kind educational and cultural festival on the 28^th and 29^th of November at Beach Luxury Hotel in Karachi. Initiated as an endeavor to shed light on the current status of education in the country and to redefine it, the School of Tomorrow (SOT) Conference is one of the very first International Education and Cultural Festival in Pakistan. 

Spanning across a period of two days, the event will be graced by some of the distinguished experts and renowned thinkers in Pakistan and from various parts of the globe who will be delivering a series of essays and presentations on a wide variety of topics.

Be it an understanding of a child’s psychology or an issue revolving around digital safety and concerns, a story about massive cultural invasion or an in-depth study about arts, it is the broad spectrum of  topics being chosen that has piqued my interest in attending this conference. 

    See:  List of Sessions & Activities at #SOT15on Day 1

             List of Sessions & Activities at #SOT15on Day 2

The School of Tomorrow (SOT) conference is a free-of-cost public event allowing accessibility to all and sundry; however, registration is compulsory for attending all the exclusive sessions at #SOT15. 

Here’s the link to its online registration form. 

Over all these years, Beaconhouse has not only been excelling in providing productive and meaningful education to children but it has also remained conscious of its role as a socially aware organization and has supported the community and contributed generously in times of national crisis through various activities and organizing the School of Tomorrow (SOT) conference comes under the same umbrella. 

In case you would like to find out more about School of tomorrow, check out their Facebook page or their website: http://www.schooloftomorrow.beaconhouse.net

Come forward and be a part of the Educational Evolution as Beaconhouse takes the lead through #SOT15.

Until next, see ya! Happy Reading, Peeps! :)

        

Cheetos’ #FlaminHotToss – Let the #Cricket Begin!

The game of cricket always begins with a toss and with each coin toss comes immense curiosity for the cricket enthusiasts if which team is going to bat or field first. However, it was not just about deciding the fate of the game this time. It was a little different. And a lot interesting indeed!

As I watched the first ODI begin with a coin toss between Pakistan and England today, it was something about the flip that caught my attention. I could see that the coin being tossed was branded by none other than one of our flavory favorites, the Cheetos! And this was “something out-of-the-box!”

The branded coin toss activity by Cheetos serves as an excellent example of positive brand exposure and marketing beyond advertisements on screen. In the world of marketing campaigns, #CheetosCoinToss emerged as a creative attempt at reinforcing the brand’s essence successfully through the #FlaminHotToss on ground, thus combining the elements of fun and sport together. And what a brilliant idea it was!

Photo Source: The News Tribe

From Kung Fu to Cricket, Cheetos has always been finding ways to entertain us and I wonder what’s next in its course of exciting journey! Until next, Eat, Pray & Love and

Let the Games Begin! J