Saturday, September 16, 2017

#IPPA Awards – Where Emerging Talent Meets Recognition

Recognizing the need to appreciate and acknowledge the exceptional talent being churned out across a wide range of creative spectrum, IPPA (International Pakistan Prestige Awards) is being scheduled to be held on September 17, 2017 in the city of London – a hub known for contrast and creativity.

Being one of the biggest International Pakistani Awards, IPPA is all set to celebrate the best of the best in Pakistan’s Film, Music, T.V, Fashion and Sports industry by presenting a set of 25 awards in various categories. Apart from rewarding the prominent and the distinguished for their outstanding performances in the year 2016, IPPA shall also be a springboard for some promising emerging talent, highlighting their achievements in their respective spheres.

Speaking of emerging talent, the awards night showcases a category titled, “Best Emerging Talent of the Year 2016,” which features an eclectic range of Pakistani talent hailing from diversified fields of creativity. One of the outstanding nominations include Komal Nasir - one of Pakistan‘s finest fashion designers known for exclusively designing shawls, scarves, capes and dupattas. 

A graduate from College of Home Economics, Komal Nasir has become popular within the fashion fraternity over a short span of time. Known for her intricately designed shawls and dupattas for various occasions, her work is a masterpiece reflecting fine craftsmanship and finesse. Fusing culture and fashion together, her work shows her innate fondness for intricate embellished embroidery where Resham, Marrori, Sequins and Gota work are unmistakably rich and bespoke.

In case you are equally fond of her work as much as I am, don’t forget to cast your vote at IPPA Awards

In order to keep yourself abreast of the latest and inside scoop on IPPA, you may follow the updates on their Facebook page or Instagram @ippaawardsofficial

May The Best Win! J

Sunday, December 25, 2016

Can’t Cook? #DontCook! – Feasting Made Easy with #Foodpanda’s Scrumptious Deals

‘Tis the season of festivities, family get-togethers, and parties with your favorite people and you know what that means? That entails a celebration of good times and cheer which can never be deemed complete without a gift of delicious food!

Be it a Christmas celebration with your best chums, a soiree during the winter semester break, a coffee klatch on a cozy night or a visit by your distant family relative during vacations, these are the times when you’d want good food being quickly made and readily available on the table! But then, there will be times when the laziness would reign and you wouldn’t want to cook!

For people like myself who often #DontCook food (unless they are being bribed by love), they eventually find themselves relying upon ordering food from an eatery while planning for a party. And that is how I discovered these amazing deals being available for ordering through the foodpanda app.
Celebrating the #BestOf2016 this year, foodpanda Pakistan has been offering up to 80% discount on more than 200 restaurants nationwide from Dec 23rd – Dec 25th, thus bringing one of the biggest-ever discounts of the year on our culinary favorites.  The entire list of discounts being offered on food outlets in Karachi can be found here.

With the amazing discounts available at hand, treating friends to a luncheon or a dinner just got better, easier and so affordable! Guess it’ll be a right thing to say that foodpanda Pakistan has featured deals for almost every budget.

Following are the few more reasons behind opting for ordering food through foodpanda app:

Variety is the spice of life, they say!

One could find a long list of fast-food outlets and restaurants being located in Karachi, Lahore, and Islamabad that were offering up to 80% discount on their food items. From the cheesy and saucy burgers and pizzas to delectable desserts, foodpanda Pakistan had deals for all giving you the reason to not to cook, sit back, relax and enjoy this weekend!

Hello! Is it You I am Looking for?

My way or Subway ;) - Ordered through Foodpanda

The foodpanda app helps you answer this question by letting you discover the best dining outlet that serves in your area. Just a few clicks here and there, and you are good to go ordering!

Rock Around the Clock!

Being an online customer, the very first thing that you would take into consideration would be their time of delivery. Speaking of my maiden experience at foodpanda Pakistan, I’d say that I had my order delivered at home within the time limit that had been indicated on the app. Yes! You can keep a track of your order’s delivery while using the foodpanda’s app. Just keep a check on the clickety clock!

Ordering food through the foodpanda app turned out to be a seamless experience even during the time when they must have been occupied with a long list of orders and clientele owing to the festive season. On time delivery coupled with courteous and effective customer services is worth an appreciation, making you want to order through foodpanda again.

Don’t have the foodpanda app on your phone yet? Download it here now!

Thursday, May 19, 2016

Tripping on Wheels Just Gets Better with #ServisTyre

A journey only becomes more beautiful and memorable when you have the right companion by your side and reliable tyres for your vehicle. Servis Tyres, one of the leading manufacturers of motorcycle tyres in Pakistan, recently launched its new campaign with a star studded commercial revolving around the similar concept.

The new TVC of #ServisTyres draws its inspiration from the vivacious and venturesome segment of the society called youth, which is always passionate about living life to its fullest.


The new commercial consists of a captivating song called, ‘Chalti Rahay Zindagi’ that showcases three friends who have set out on a dream road trip.  What makes it even better is the stardom seen in this advertisement. Superstars like Shaan Shahid, Hamza Ali Abbasi and Danish Taimoor have made it more interesting to watch as one can’t stop raving over their cool biker’s getup (and big, heavy bikes in case of gearheads). 


Keeping the TVC very relatable to the audience, we see the group of friends in different locations while experiencing all the excitement that life has to offer.

While the encapsulating words and catchy music draw the attention of the viewer, vocals being performed by Ali Zafar also gets you trippin’!

Play it and see it for yourself, peeps! And get the wheels rolling! ;)

Monday, March 28, 2016

#ServisShoes: New Summer Collection for All Walks of Life

“A journey of a thousand miles begins with a pair of fabulous shoes.”

Setting out in search of your perfect sole, you come across several creations – each one depicting its own style and story. The quest is no less than a fairy-tale where you get to pick and choose the right one according to your choice and taste so that you could live in those shoes happily ever after.

With summers around the corner and shoe fetish blooming in heart, I have also been on a challenging quest of finding the right fit until I found Liza, which is one of the signature lines of Servis Shoes.

One of the Pakistan’s leading footwear brands, Servis, has recently launched its new summer collection including their signature lines Ndure, Liza and ToZ – and which are now available at their stores across Pakistan. This newly-launched collection can be one of the most suitable options for those seeking a blend of trend and comfort in their perfect sole-mate during summers.

The new collection has been launched by the brand, with a TVC campaign titled “Servis Shoes: Utaarney Ka Scene Hi Nahi”. The TVC shows various hip and youthful individuals in situations where one would take their shoes off, but in this case, they are so madly in love with their Servis shoes that shoe owners don’t take the shoes off – and are seen wearing the shoes to bed, while swimming and even while taking a bath!  

Ever witnessed such true love, eh? Have a look!

Servis Summer Collection 2016

Servis ki New Summer Collection... Itni DILTASTIC prices mein ke Utaarnay Ka Scene Hee Nahi!#diltastic#sceneheenahi

Posted by Servis on Wednesday, February 17, 2016

This new TVC campaign by Servis reinforces the brand’s identity and its promise of catering to the daily footwear needs of people belonging to various age groups while the surprising variety of the shoe collection speaks for itself. 

You can have a look at the new summer collection on their website at or visit their Facebook page:

With its multi-brand approach and aesthetic designs, Servis Shoes has always remained one of the favorite choices for shoe aficionados and it also helped me in finding the perfect match!

Monday, February 15, 2016

“Colors of Spring” Festival: Love and Laughter in Full Bloom at Park Towers

You know that you can never keep spring from coming or keep love from finding a way to rejoice and celebrate! Celebrating the essence of a delightful springtime and the very richness of pure love on this Valentine’s Day, Park Towers recently organized a festival called “Colors of Spring” in Karachi from February 12 - February 14, 2016. 

Drawing a good number of people, the festival excelled at creating the perfect aura for the love-birds who had headed to the mall for V-day celebrations. Veteran TV actor, Adnan Shah Tipu and his wife were also spotted at the event. 

The entire mall was adorned with beautiful floral decorations and red-and-white balloons while the aesthetically pleasing heart-shaped setup at the entrance added to the overall uniqueness (and I chose to take pictures of people taking pictures with it *wink wink*). 

As I finally made my way into the mall after taking pictures, I was greeted by the lovely mascots who had become an instant favorite amongst the children. A quick hello was made and then I headed over to the counter where I found people purchasing fresh flowers and bouquets for their loved ones. It was such a delightful sight watching a little girl presenting a red rose to her parents while the feelings remain indescribable.

Other Valentine gifts such as handmade greeting cards, chocolate boxes, teddy bears, etc. were also available at various kiosks.

The main highlight of the festival was the Shop and Win Campaign where shoppers were able to participate in a lucky draw after making purchase worth Rs. 2500 at the mall’s outlets. Multiple winners were selected and announced on a daily basis while the gifts included various items such as Eco Star Sound Bar System, LG Juicer, Haier Mobile Phones, Anex Iron & Toaster, Bicycles, Neutrogena Products, Gift Hamper by Change and 1st step.

Various other in-mall entertainment activities included Live Karaoke, a kiosk providing free Makeover to the beauties, a nail art stall, Fun Air Booth, Shoot a Wheel to Win, etc. while love tunes rang out over the mall’s stereo system. Moreover, cookies by Tiffany and coffee by Nescafe Dolce Gusto was also being served at the venue.



All in all, the “Colors of Spring” Festival turned out to be an enjoyable experience for the fun-loving crowd since it radiated the perfect festive vibe on Valentine’s Day. And people were glad that it happened. After all,

“Spring is Nature’s Way of Saying, “Let’s Party!” – Robin Williams

P.S. If you still haven’t bought a gift for your Valentine, there’s a Valentine Shoppers’ Guide and a monthly Shoppers’ Guide available at the venue to help you in making the right choice. 


Happy Shopping, Peeps! :)

Saturday, January 2, 2016

Buy Your Heart Out with #PTAnniversarySales at Park Towers

Park Towers announces 30% cash back vouchers on 1st and 2nd January, 2016.

Park Towers, being one of the oldest malls in Karachi, is back in action with a bang to commemorate its anniversary with a themed event titled, “Pakistan Festival” and a 30% cash back discount voucher to all the customers on shopping from any outlet on January 1st & 2nd, 2016.

Park Towers invites its shoppers to be a part of the anniversary celebration. The management has overhauled its ambience and architecture to give a new feel and finish to the premises. Moreover, they have also made arrangements for conducting Pakistan Festival that aims at highlighting and displaying different cultures and heritage from different provinces in Pakistan. With a view to let people know more about the country in a better way, Pakistan Festival incorporates a wide variety of products including food items, clothing and various other items from different areas of Pakistan.

Additionally, the management also offers discount in terms of 30% cash back vouchers on shopping at any of the outlets in the mall. Those shopping on January 1st & 2nd, 2016 will be entitled to get the discount, which can be availed at any outlet for future use.

Park Towers believes in celebrating anniversary with its valuable customers that it has garnered over the years, and thus takes pride in serving them with the best environment and one of the best discounts in K-Town. 

Hurry! Hurry! And Shop Away! 

Thursday, December 31, 2015

#AtriumWSF15 Quaid Day/Christmas Celebrations – A Pakistani Winterlude to Remember

Packed with unbridled excitement and bringing the best of joy to the crowd, Team Atrium Mall celebrated Jinnah Day and Christmas with great fervor on December 25, 2015 in Karachi.

Followed by the grand fashion extravaganza, the #ColorsOfWinter Fashion Show being held earlier on December 19, 2015, the following event added more shades to the season’s celebrations while offering something for everyone at the venue.

Starting off with an exhilarating parade featuring a band of drummers, the celebrations became an instant hit amongst the audience who were delighted to see the performance.

The musical parade was then followed by the cake cutting ceremony and fireworks to mark Quaid-e-Azam Mohammad Ali Jinnah’s birth anniversary.

While the crowd cheered and chanted enthusiastically, we anxiously waited for the most exclusive part of the birthday celebrations to begin, which was none other than the final reveal of Quaid-e-Azam’s portrait (on 35ft x 15ft canvas) called #LifeOfJinnah being made by Pakistan’s well-known graffiti artist, Sanki King.

A huge round of applause filled the entire hall as soon as the stupendous portrait was revealed and we are pretty sure that everyone liked it since nobody left that place without taking a picture or a selfie with it!

While the final reveal had already captivated the crowd with its creativity, the other element that added more excitement to the festival was the Christmas celebrations. Atrium Mall had set up a fully-decorated activity area where one could spot the ever-amusing and vivacious VJ Godil engaging the audience in various games and giving away gifts like the generous Santa! *smiles*

And who wouldn’t love to have presents on Christmas, right?

While we weren’t able to make our way through the huge crowd and get our share of candies, we decided to walk around the shopping mall where we spotted some amazing discounts at many of the leading stores including Levi’s, Amir Adnan, Cambridge, Essence De Paris, etc. (The discounts and deals are expected to continue till January as a part of ongoing Winter Shopping Festival).


The exciting trip to the winter wonderland came to an end with a quick meet-up with VJ Godil (who I would love to call as Santa Godil now) and lots of wonderful memories to cherish for a long time.

Tis' a season to be jolly fa la la la la!

Sunday, December 20, 2015

#AtriumWSF15 Fashion Show – Adding #ColorsOfWinter to the Fashion Solstice

When coldest winter draweth near,
Turn we to joy and make good cheer.
     Caitlin Matthews

Decem-Burr’s here! And it’s that time of the year when not only the weather or the length of the day changes but so do the fashion and clothing designs, which ultimately calls for some winter shopping! Although, winters in Karachi last hardly for a few weeks, the racks and shelves at shopping malls are usually found to be packed with winter clothing, blazers, sweaters, boots, etc for the fashion frenzy Karachiites. From household names and budding designers to the leading couturiers, every brand or individual comes up with an exclusive Winter Wear collection for the shopaholics. However, the real trick lies in finding out the best ones!

So, how do you do it when it comes to winter shopping? Attend a Winter Fashion Show, may be? J

Bringing several leading brands together on one ramp, Atrium Mall in collaboration with Kolachi Events organized the #ColorsOfWinter fashion show on December 19, 2015 in Karachi. Featuring a diversified range of winter apparel, the fashion show not only helped in revealing the latest trends but it turned out to be an absolute blast for the audience.


Hosted by the ever-stunning VJ Ahmed Godil, the show was graced by a number of renowned celebrities and socialites including Nadia Hussain, Abbas Jafri, Farhan Ahmed Malhi, Omer Shahzad, and Neelum Munir while the gorgeous models sashaying down the fashion runway included Sidra Sajid, Asif Rehman, Omer Yousuf, Amir Awan, Rameez Awan, Saima Haroon, Mahi Baloch, Sherjeel Ahmed and many more.

The event showcased popular brands including StoneAge, Royal Tag, Nathan’s Wear, Bonanza, Oxford, Diner’s, Change, Zeen by Cambridge, Bangkok City, Bali’s Shoes, Malash and Maaz Jee.

Here’s a quick look at a few of them . . . . . straight off the ramp!

Collection by StoneAge

Collection by Nathan's Wear

Collection by Royal Tag

Collection by Oxford

Collection by Diner's

Collection by Maaz Jee

Collection by Malash

Collection by Malash

Collection by Malash

Collection by Oxford

Collection by Bonanza
Collection by Malash

Want to see more pictures? Head over to my Instagram account @The_Social_Kaleidoscope or follow the #AtriumWSF15 hashtag  to get the inside scoop! I promise that you won’t be disappointed! ;)

Until next, Stay Trendy! J  

Tuesday, December 15, 2015

#AaRahaHaiX – A Twitter Tale of Pure Curiosity!

So, here’s a story that occurred this past Monday evening while I was taking a stroll through the ever-evolving and engaging world of hashtags and retweets. While browsing and navigating my way through the nooks and crannies of the Tweetosphere, I saw #AaRahaHaiX as one of the trending topics and Lo! It just caught my attention right there. After all, it’s an X that always creates curiosity, isn’t it? *winks*

What added more to this unshaken curiosity was the picture featuring mesmerizingly lovely Nargis Fakhri pursing her lips into a Ssshh gesture, thus making it more captivating for the tweeples who couldn't help themselves from coming up with what you call as the wild guesses.

However, all thanks to this tweet being posted by Mr. Aamir Ibrahim that helped us find one of the pieces of this enticing maze revolving around X. The tweet helped us know that #AaRahaHaiX has something to do with Mobilink, and something exciting is about to be revealed in the coming days.

In the quickly changing world of hashtags and tweets where events keep on unfolding in seconds, it isn’t easy for a certain hashtag to stand out from the rest, make it to the trending list and remain there for long. However, #AaRahaHaiX kept the entire Twitterati wondering for quite long, thus remaining on trend for several hours.

Agreeing to what one of the Tweeples (@Quaid_Official) had posted, now we all do know that #AaRahaHaiX and its presence can be sensed somewhere around the corner but what exactly is it going to be, still remains a mystery. And as mentioned earlier, there have been plenty of wild guesses but tweets mentioning X to be a series of smartphones/android phones appear to be the most logical of all.

While the curtain still needs to be raised, all I can say is

#AaRahaHaiX & We Are Just Too Curious!!!