Saturday, March 28, 2015

Telenor Fashion Pakistan Week #TFPW15 – A Mid-spring Night’s Dream for the Fashion Peerage!

“Four days will quickly steep themselves in nights;
Four nights will quickly dream away the time.”

~ A Midsummer Night's Dream

All set to be staged in the City of Lights, Karachi, it’s the time of the year when Fashion Pakistan will be returning with a glamorous runway, unveiling its popular signature event “Telenor Fashion Pakistan Week Spring/Summer 2015” scheduled to be held from 31st March – April 03, 2015.

Expanding over a period of four days, Telenor Fashion Pakistan Week SS 2015 is no less than a Mid-spring Night’s Dream where one would get to experience the revolutionary, magical world of fashion in its truest sense. It won’t be wrong if I say that the trends and tones of fashion and style keep on changing with time and can be best conceived as the sprouting seeds, which evolve and germinate after being exposed to varied shades of culture, and on being watered by the fountains of inspiration and creativity, and this change is what we are expecting to see at the upcoming event.

With diversified forms of fabrics, innovative and unique cuts, enticing color palettes, and the most intriguing Lotus Song by Wardha Saleem, Telenor Fashion Pakistan Week SS 2015 is all set to reveal collections not only from the renowned fashion designers but also from the emerging and promising talent as well. You can pick and choose your favorite from the official line-up of designers, which is as follows:


Although, this is something you wouldn’t want to miss, in case you are unable to make it to the show, know that you can still watch the live streaming of the event at Other than this, you can also always find their updates on Twitter @FashionPakistan or follow the #TFPW15 hashtag to get the inside scoop!


With only two more days to go, I am all excited to see the diverse design talent of Pakistan at the event. While I am anxiously looking forward to be enthralled by #TheLotusSong at #TFPW15, do let me know about your favorite fashion designer in the comments below whose couture collection excites you the most. Let’s get rolling!


This blog post has been written for the digital-friendly firm, Mind Map Communications. They tweet at @mindmapk


Wednesday, March 18, 2015

#SooperHaiCricket & the Joy of Winning!

“Why would I want to win anything other than a beautiful game?”

― Patrick Rothfuss

With the ICC World Cup quarter-finals approaching apace and having Pakistan as one of the teams qualifying for the same, I believe that the only thing a Pakistani cricket fanatic wants right now is Pakistan’s win in this thrilling game of cricket that has always remained a highly popular sport amongst the masses.

Celebrating the same spirit, Peek Freans Sooper, one of the leading biscuit brands of Pakistan, initiated the #SooperHaiCricket contest for the cricket enthusiasts whereby consumers were required to message different codes on Sooper biscuit packs to 8398 for an interactive session of question/answers related to the game.  Prizes included cash equivalent of airfares to Australia for 10 winners while smartphones, branded cricket gear and kit for another 500 lucky winners. The promotion started off on February 07 and the results are to be announced soon.


While the fate of our cricket team is yet to be decided in CWC 2015, let us pray for its flawless victory, eat a little Sooper and continue to chant for our team's success just  because we believe that #SooperHaiCricket & the Joy of Winning! 


Good Luck, Team Pakistan!