The game of cricket always begins with a toss and
with each coin toss comes immense curiosity for the cricket enthusiasts if
which team is going to bat or field first. However, it was not just about
deciding the fate of the game this time. It was a little different. And a lot
interesting indeed!
As I watched the first ODI begin with a coin toss between
Pakistan and England today, it was something about the flip that caught my
attention. I could see that the coin being tossed was branded by none other
than one of our flavory favorites, the Cheetos! And this was “something
out-of-the-box!”
The branded coin toss activity by Cheetos serves as
an excellent example of positive brand exposure and marketing beyond advertisements
on screen. In the world of marketing campaigns, #CheetosCoinToss emerged as a
creative attempt at reinforcing the brand’s essence successfully through the
#FlaminHotToss on ground, thus combining the elements of fun and sport
together. And what a brilliant idea it was!
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| Photo Source: The News Tribe |
From Kung Fu to Cricket, Cheetos has always been
finding ways to entertain us and I wonder what’s next in its course of exciting
journey! Until next, Eat, Pray & Love and
Let
the Games Begin! J
