Thursday, December 31, 2015

#AtriumWSF15 Quaid Day/Christmas Celebrations – A Pakistani Winterlude to Remember

Packed with unbridled excitement and bringing the best of joy to the crowd, Team Atrium Mall celebrated Jinnah Day and Christmas with great fervor on December 25, 2015 in Karachi.

Followed by the grand fashion extravaganza, the #ColorsOfWinter Fashion Show being held earlier on December 19, 2015, the following event added more shades to the season’s celebrations while offering something for everyone at the venue.

Starting off with an exhilarating parade featuring a band of drummers, the celebrations became an instant hit amongst the audience who were delighted to see the performance.

The musical parade was then followed by the cake cutting ceremony and fireworks to mark Quaid-e-Azam Mohammad Ali Jinnah’s birth anniversary.

While the crowd cheered and chanted enthusiastically, we anxiously waited for the most exclusive part of the birthday celebrations to begin, which was none other than the final reveal of Quaid-e-Azam’s portrait (on 35ft x 15ft canvas) called #LifeOfJinnah being made by Pakistan’s well-known graffiti artist, Sanki King.

A huge round of applause filled the entire hall as soon as the stupendous portrait was revealed and we are pretty sure that everyone liked it since nobody left that place without taking a picture or a selfie with it!

While the final reveal had already captivated the crowd with its creativity, the other element that added more excitement to the festival was the Christmas celebrations. Atrium Mall had set up a fully-decorated activity area where one could spot the ever-amusing and vivacious VJ Godil engaging the audience in various games and giving away gifts like the generous Santa! *smiles*

And who wouldn’t love to have presents on Christmas, right?

While we weren’t able to make our way through the huge crowd and get our share of candies, we decided to walk around the shopping mall where we spotted some amazing discounts at many of the leading stores including Levi’s, Amir Adnan, Cambridge, Essence De Paris, etc. (The discounts and deals are expected to continue till January as a part of ongoing Winter Shopping Festival).


The exciting trip to the winter wonderland came to an end with a quick meet-up with VJ Godil (who I would love to call as Santa Godil now) and lots of wonderful memories to cherish for a long time.

Tis' a season to be jolly fa la la la la!

Sunday, December 20, 2015

#AtriumWSF15 Fashion Show – Adding #ColorsOfWinter to the Fashion Solstice

When coldest winter draweth near,
Turn we to joy and make good cheer.
     Caitlin Matthews

Decem-Burr’s here! And it’s that time of the year when not only the weather or the length of the day changes but so do the fashion and clothing designs, which ultimately calls for some winter shopping! Although, winters in Karachi last hardly for a few weeks, the racks and shelves at shopping malls are usually found to be packed with winter clothing, blazers, sweaters, boots, etc for the fashion frenzy Karachiites. From household names and budding designers to the leading couturiers, every brand or individual comes up with an exclusive Winter Wear collection for the shopaholics. However, the real trick lies in finding out the best ones!

So, how do you do it when it comes to winter shopping? Attend a Winter Fashion Show, may be? J

Bringing several leading brands together on one ramp, Atrium Mall in collaboration with Kolachi Events organized the #ColorsOfWinter fashion show on December 19, 2015 in Karachi. Featuring a diversified range of winter apparel, the fashion show not only helped in revealing the latest trends but it turned out to be an absolute blast for the audience.


Hosted by the ever-stunning VJ Ahmed Godil, the show was graced by a number of renowned celebrities and socialites including Nadia Hussain, Abbas Jafri, Farhan Ahmed Malhi, Omer Shahzad, and Neelum Munir while the gorgeous models sashaying down the fashion runway included Sidra Sajid, Asif Rehman, Omer Yousuf, Amir Awan, Rameez Awan, Saima Haroon, Mahi Baloch, Sherjeel Ahmed and many more.

The event showcased popular brands including StoneAge, Royal Tag, Nathan’s Wear, Bonanza, Oxford, Diner’s, Change, Zeen by Cambridge, Bangkok City, Bali’s Shoes, Malash and Maaz Jee.

Here’s a quick look at a few of them . . . . . straight off the ramp!

Collection by StoneAge

Collection by Nathan's Wear

Collection by Royal Tag

Collection by Oxford

Collection by Diner's

Collection by Maaz Jee

Collection by Malash

Collection by Malash

Collection by Malash

Collection by Oxford

Collection by Bonanza
Collection by Malash

Want to see more pictures? Head over to my Instagram account @The_Social_Kaleidoscope or follow the #AtriumWSF15 hashtag  to get the inside scoop! I promise that you won’t be disappointed! ;)

Until next, Stay Trendy! J  

Tuesday, December 15, 2015

#AaRahaHaiX – A Twitter Tale of Pure Curiosity!

So, here’s a story that occurred this past Monday evening while I was taking a stroll through the ever-evolving and engaging world of hashtags and retweets. While browsing and navigating my way through the nooks and crannies of the Tweetosphere, I saw #AaRahaHaiX as one of the trending topics and Lo! It just caught my attention right there. After all, it’s an X that always creates curiosity, isn’t it? *winks*

What added more to this unshaken curiosity was the picture featuring mesmerizingly lovely Nargis Fakhri pursing her lips into a Ssshh gesture, thus making it more captivating for the tweeples who couldn't help themselves from coming up with what you call as the wild guesses.

However, all thanks to this tweet being posted by Mr. Aamir Ibrahim that helped us find one of the pieces of this enticing maze revolving around X. The tweet helped us know that #AaRahaHaiX has something to do with Mobilink, and something exciting is about to be revealed in the coming days.

In the quickly changing world of hashtags and tweets where events keep on unfolding in seconds, it isn’t easy for a certain hashtag to stand out from the rest, make it to the trending list and remain there for long. However, #AaRahaHaiX kept the entire Twitterati wondering for quite long, thus remaining on trend for several hours.

Agreeing to what one of the Tweeples (@Quaid_Official) had posted, now we all do know that #AaRahaHaiX and its presence can be sensed somewhere around the corner but what exactly is it going to be, still remains a mystery. And as mentioned earlier, there have been plenty of wild guesses but tweets mentioning X to be a series of smartphones/android phones appear to be the most logical of all.

While the curtain still needs to be raised, all I can say is

#AaRahaHaiX & We Are Just Too Curious!!!