“Why would I want to win anything other than a beautiful game?”
― Patrick Rothfuss
With the ICC World Cup quarter-finals approaching apace and having Pakistan as one of the teams qualifying for the same, I believe that the only thing a Pakistani cricket fanatic wants right now is Pakistan’s win in this thrilling game of cricket that has always remained a highly popular sport amongst the masses.
Celebrating the same spirit, Peek Freans Sooper, one of the leading biscuit brands of Pakistan, initiated the #SooperHaiCricket contest for the cricket enthusiasts whereby consumers were required to message different codes on Sooper biscuit packs to 8398 for an interactive session of question/answers related to the game. Prizes included cash equivalent of airfares to Australia for 10 winners while smartphones, branded cricket gear and kit for another 500 lucky winners. The promotion started off on February 07 and the results are to be announced soon.