Thursday, October 22, 2015

Paving Ways for Brighter Future with #First1000Days of Nutrition – Start Healthy, Stay Healthy!

Photo Courtesy: HolisticSquid

Congratulations! You have a baby! What’s Next?

There’s nothing that can be compared with the ebullient joy of becoming a mother. Not having experienced it myself; however, all those interesting tales being told by my friends strengthen my belief in it. Each one has an unforgettable memory about the beginning of her child’s life. And from all those stories, I can safely conclude that the sacred bond between a mother and her child begins from the very moment the baby finds its way into her womb and once she becomes aware of her baby’s existence, she immediately starts pondering over ways on how to provide her child the perfect start to life. This is where the #First1000Days of healthy nutrition comes into play!

Researchers have identified the fact that environment experienced during the critical time frame of pre and post natal development have modulating effects on an individual’s health later in life. It is the #First1000Days of life from pregnancy to your child’s second birthday that is considered as a crucial period for his/her physical and intellectual development and lifelong health. Therefore, it becomes imperative for a mother-to-be to ensure that her child receives adequate nutrition during this window so as to secure a brighter future for her baby.   

Translating this knowledge into a concrete action, Nestlé Pakistan stepped up and organized a blogger meet at Pearl Continental Hotel, Karachi on 12th September 2015 under its initiative titled, ‘Start Healthy, Stay Healthy’.  

Dr. Huma Fahim, Medical Advisor in Nestlé Nutrition, highlighted the significance of the #First1000Days through an informative presentation, which was followed by an interactive quiz.

Photo Courtesy: Sara Muzzammil

Addressing the same concern, Waqar Ahmad, the Head of Corporate Affairs, said, “Nestlé has an expertise in nutrition and believes it has a responsibility to share that expertise. We want to promote better health through good nutrition in the first 1,000 days of life. Research shows that children who don’t get proper nutrition in their early years can’t fully develop their physical and cognitive potential and are at an increased risk of poor health as adults."

The event was attended by prominent bloggers and online influencers who showed their massive support for the initiative and also took a pledge via social media to use their influence to raise awareness about the importance of nutrition in the #First1000Days of a child’s life.

And the journey doesn't end here. In fact, this marks the inception of a comprehensive awareness program that aims at creating a brighter tomorrow for your child starting from a healthier today, thus in turn contributing towards building healthier societies and making this world a better place.

Photo Courtesy: Famma Malik

Let’s come together for a healthy future of Pakistan. Let the #First1000Days do the miracle!

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