 |
| Photo Source: Cheetos Pakistan |
My father used to play with my brother and me in
the yard. Mother would come out and say, "You're tearing up the
grass." "We're not raising grass," Dad would reply. "We're
raising boys."
Harmon Killebrew
And that’s how dads do the deal!
There’s no
relationship quite like the one that exists between a father and a son. He’s
not only a mentor to you but he’s more often than not the best companion one
could ever have – the one who knows how to turn mere moments into exciting
adventures while having fun! Cheetos with their new TVC, which is currently
being aired, has encapsulated the same essence in their commercial unleashing a
new type of Kung Fu fighting that is all about FUN than fury.
The advertisement
opens with a father and son duo completely indulged in watching TV while
munching on their favorite bright orange Cheetos only until they are left with
the last one in the bowl. This is supposed to be the defining moment where the
little boy drifts away into a fantasy battle while Chester, the Cheetos’ old time
mascot, makes his appearance calling for some Kung Fu moves which makes this ad
all entertaining. What makes this Kung Fu hustle more captivating is the fact
that it is being played with a pair of dressed up hands acting like fighters kicking
and stomping while battling for the last bite.
Focusing more on the
visuals rather than jingles, it’s a kind of advertisement that would let you stay
glued to your screens till it ends. Moreover, the TVC has its own share of catchy
phrases that are designed to leave a lasting image on your mind. For instance,
you never know you might be found exclaiming, “May the best hand wins!” once
you are done watching the ad. Because that’s exactly what I did and that’s
exactly what it does to you!
Resonating with its fun
brand personality, I believe that the ad has turned out to be a success in
building the brand’s imagery and in communicating the intended message to the
viewers – that is to let Cheetos add flavors and fun to your life and moments
(something that one can’t resist).
In case you haven’t
seen the ad yet, you can watch it here:
How far can you go for the last bite of CHEETOS? Grab your favourite pack right now.. and LET THE FUN BEGIN!
Posted by Cheetos Pakistan on Sunday, October 18, 2015
P.S. Do you know that
making a Kung Fu pose might just help you win some exciting prizes? Head over
to Cheetos Pakistan and join in the competition! Let the FUN Begin! J
No comments:
Post a Comment