Friday, June 5, 2015

Eat, Drink & Be Merry! - Are You the #AsalFoodie 7Up is Looking For?

We all love food, don’t we? Be it some local roadside dhabba serving traditional cuisines or the newly-opened, fanciest restaurant in K-town, there’s nothing that stops us from setting off on the culinary chase and that’s what makes us foodies! But who knew that being a foodie could be so rewarding! The new 7Up #AsalFoodie campaign isn’t only about celebrating love for food but it’s also about cherishing yourself as a bona fide foodie by saying it loud and proud on your social profiles. Team 7Up is on a look out for the #AsalFoodie who not only knows the way to every food outlet in town but also enjoys creating interesting social foodie profiles (using images being available on the 7Up Facebook page) reflecting his/her love for the sugar and spice in life.

Following is a screenshot of one of the #AsalFoodie competitors who has changed his Facebook profile picture and the cover photo especially for the ongoing competition. 

And it’s not just about pictures being shared on Facebook only, the magnitude of its success can be gauged from the number of tweets that were posted, defining #AsalFoodie on Twitter.  Following are a few screenshots of the ones that I found funny and interesting:

While the campaign is receiving a tremendous response already, and many of my friends have already participated, I'm strategically waiting to see what they've got so I know exactly what to post and how to beat them! Ssssh! That’s our tiny, little secret!

But let me tell you that there’s a tough competition out there and everyone wants the throne! And of course, the iPads that will be awarded to the chosen ones making it easier for Instagrammers like us to share our epicurean experiences with the people we love.

For more details about the competition, you can visit their Facebook page:
You can also find them on Twitter @7UP_PK & Instagram:

Do not forget to participate if you firmly believe the adage that says, “There’s no sincerer love than the love of food.

All Hail #AsalFoodie!

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