“As we work to create light for others, we naturally light our own way.”
― Mary Anne Radmacher
With the holy month of Ramzan soon dawning upon us, it’s that time of the year again when Pepsi Pakistan introduces their new, heartwarming CSR campaign with a purpose of giving back to the society. Having a look at the content and the purpose behind this initiative, it can be safely said that Pepsi’s Liter of Light #LightingUpLives campaign has set a sterling example of contributing to the social good in a compelling way and which may have a long-term impact on the society as a whole.
Pepsi Pakistan, in collaboration with Liter of Light Pakistan, had successfully launched a CSR campaign at Jalozai camp under
which recycled Pepsi plastic bottles were installed
at the IDP camps. These plastic bottles were converted to lights or bottle bulbs
being powered by solar energy and helped in lighting up numerous houses,
hospitals and localities providing them relief from the shackles of darkness,
thus making a real difference in lives of the inhabitants.
The installation was filmed by the
celebrated filmmaker, Sharmeen Obaid Chinoy and was launched through an impactful
PR event being attended by several celebrities and influential individuals
belonging to different spheres of life.
Extending the same campaign
for a brighter Ramzan this year, their newly-launched TVC promotes a call to
action to purchase 1.75L bottle; proceeds from which
will be donated to Liter of Light Pakistan. By purchasing this 1.75L bottle,
you will not only be quenching your thirst with this chilled delight during
Ramzan but at the very same time, 1 Re from each 1.75L Pepsi plastic bottle will
be donated to the cause allowing you to be a part of #LightingUpLives, and helping
them provide light in the rural hinterlands with no electricity. The following
TVC elaborates it further:
Lighting Up Lives this ramadan
We're on a mission to make this Ramzan brighter by taking our partnership with Liter of Light Pakistan one step further. On the purchase of every 1.75L Pepsi bottle, we will donate Re 1 towards #LightingUpLives across Pakistan! Spread the word and join us in this mission!
Posted by Pepsi Pakistan on Wednesday, June 10, 2015
Featuring renowned celebrities in the TVC including Hamza Ali Abbasi, Sanam Saeed, Syra Yousaf and Azfar Rehman, the campaign is becoming massively popular amongst the younger lot. Not only do these celebrities are supporting the cause online, you too can be a part of their digital promotion by buying a Pepsi 1.75L bottle and sharing a picture of it with a message for #LightingUpLives.
Knowing that these little acts of kindness can make a huge difference in someone’s life, let’s join hands with Pepsi Pakistan this Ramzan and become a part of this truly inspiring campaign.
In case
you’d like to keep yourself updated with the campaign’s progress, you can visit
their Facebook page here:
For now,
Let’s just start #LightingUpLives one bottle at a
time!
