Nothing else could be as sweet and salty as the latest Ad film by Shan Foods that has been introduced as a part of their Eid campaign. Shan Foods, one of the leading recipe mix brands in Pakistan, will now not only be remembered for producing all those spicy and delicious masalas being found on our kitchen shelves but the brand shall also be celebrated for introducing this awesome and emotionally packed TVC whose content has tugged at the heartstrings of its viewers.
Living in an ad-age where our minds are being constantly fed with bizarre dance moves or some senseless jingles promoting a certain product, Shan Foods has come up with an inspiring creative that emphasizes upon the cultural values of the human connection.
Apart from being brilliantly conceptualized and wonderfully executed, following are a few other reasons, in my opinion, that has made this advert a winning recipe on the Ad menu:
The Emotional Roulette:
The newly-launched Shan Foods’ TVC is no less than the emotional roulette that sets your feelings on a spin letting you experience various shades of human emotion. Those living abroad can relate to the pain of being away from home or from your loved ones (as shown in the TVC) while siblings, on the other hand, are found to be relating themselves to the brotherly affection found between two brothers.
And a lot many of us have almost cried too while watching the ad film, not because we were being upset but for a reason that Alain de Botton defines well when he says;
“The moment we cry in a film is not when things are sad but when they turn out to be more beautiful than we expected them to be.”
How does it feel to be away from home on Eid missing out on those delectable dishes being cooked by your mother and waiting to be hugged and greeted by her - this is being beautifully depicted in the TVC and being a hostelite myself, this advert resonates with a part of me.
Jingle Sells, Jingle Sells, Jingle All the Way!
“Woh Maula sab ki sunta hai, par kisi kisi ko chunta hai . . . . . . .”
If not the whole jingle, I am sure I would be remembering this part for it is not only being catchy and captivating but it also lifts your mood at the same time. Jingle being played in #KhushiyanChakhLo TVC carries a melodious tune that adds flavor to the story.
The Paradigm Shift:
The advertisements being produced by Shan Foods over all these years focused more on providing information about the product rather than presenting emotional content or a story. Breaking its own rule this time, Shan Foods released an emotional ad film, which turned out to be a huge success gaining massive appreciation on the social media (as indicated in the tweets below):
For the first time #ShanFoods have come out with a TVC having a story & tapping the feelings. I can relate to it! #KhushiyanChakhLo— Xainab Mobin (@zainabmobin) June 22, 2015
So we can win hearts without badly-written jingles and poorly choreographed dance performances! Thankyou #ShanFoods #KhushiyanChakhLo— Bee. (@s_beenish) June 23, 2015
The best use of 3 minutes by #ShanFoods in #KhushiyanChakhLo. No people dancing in fancy clothing. Or with overly full dastarkhwaans.— Ayesha Siddiqui (@Ayeshasaurus_) June 23, 2015
And just in case, if you haven’t seen the video yet, you can take a look at the TVC here:
While Shan Foods continue to celebrate its winning ad recipe, let’s have some Biryaani, which is just a masala away!
Come on, Readers! #KhushiyanChakhLo! J