|Photo Source: Swarovski Crystals|
[Press Release] – Swarovski, the global leader in cut crystal and fashion jewelry, hosts the first ever #SparklingCouture exhibition, celebrating the brand’s long-standing relationship with couture designers, as well as its 120th year of operation.
Over forty regional and international designers will exhibit custom-made pieces at the exhibition being held at The Madinat Arena in Dubai on November 4th. More than 36 couturiers and 6 Jewelry & Accessory labels from across the Middle East and South Asia will come together in the first event of its kind –each showcasing one specially-designed creation at the event.
The event will showcase Pakistani couturiers including Elan, Maria B, Faraz Manan and Tena Durrani, all presenting a contemporary take on Ethnic Bridal wear.
Visitors to #SparklingCouture will experience exquisite couture pieces made with Swarovski crystals including intricate bridal, occasion and ethnic wear pieces comprising of kaftans, evening gowns, accessories and jewelry.
“Sparkling Couture is a celebration of the incredible couturiers we have in the Middle East and South Asia,” said Flemming Nielsen, Vice President Operations, Asia South, “Our region is renowned for its love of customization, embellishments and, of course, bespoke couture. Bringing together these designers on one platform perfectly demonstrates the diversity of our couturiers and also offers a platform to celebrate our 120th anniversary in a one-of-a-kind interpretation.”
Swarovski has had a presence in the Middle East since the 1970s, and since then has established itself fully in the burgeoning arts and design scene by collaborating with local fashion designers, architects, distributors, and local craft clusters that use Swarovski crystals in their unique work across the region.
“We are proud to be the partner of choice for many of the most talented designers across the region and internationally. The Sparkling Couture exhibition will bring to life how these talented artists create such wonderful pieces, using the finest crystals, forward integrated products and pearls from Swarovski,” added Andrew Mojica, Managing Director, Swarovski Middle East.
Sparkling Couture takes place on November 4th at The Madinat Arena from
20:30 hrs - 00.00 hrs.
For more information on Sparkling Couture and on Swarovski in the Middle East, you can follow them at Swarovski Crystal Blog.