Mobilink 3G Takes a Lead with #TheFasterTheBetter Services

Living in a fast-paced world where speed and convenience have become increasingly important in our various walks of life, the quintessential need for high-speed and super connectivity has also arisen. In today’s technology-driven world revolving around smartphones and tablets, we always feel the need to be inter-connected throughout the day and being separated from the device or being out of connection even for a minute is just a crippling thought! And this reminds me of my tour to Gaddani once where the cellular signals just went off all of a sudden except for the Mobilink network that worked, thus saving me from the brunt of an anticipated wrath.

It was since then that Mobilink became my most preferred choice amongst the cellular connections and the news revealing Mobilink as Pakistan’s best 3G network provider (as declared by PTA) did not come as a surprise. Because it was as true as a fact already!

Pakistan's Best 3G NetworkWe’re proud to announce that PTA has declared Mobilink to be Pakistan's Best 3G Network. Thank you for your constant support and trust throughout our journey of 20 years. We couldn’t have done it without you!
Posted by Mobilink on Monday, November 2, 2015

When it comes to an effective and reliable cellular connection, it’s not just the extensive reach or stable connectivity that counts. With cellular phones turning into more than just phones running on the Internet, a lot depends upon the speed of connectivity that truly defines one’s experience in the digital/mobile world. This is where Mobilink 3G network has taken a lead by bringing #TheFasterTheBetter services for its consumers and conquering #HarDilHarDin (being validated by the following tweets) as it continues its digital journey:

Digital is not a medium but an ecosystem. @Mobilink is perhaps the only telco that enriches our lives in the digital #TheFasterTheBetter

— MJ ™ (@MunawarJamal) November 9, 2015

We're facing coverage issues in a central area of #Karachi & I was on ufone, I switched to @Mobilink & now life's good! #TheFasterTheBetter

— Faiza Yousuf (@FaizaYousuf) November 9, 2015

A few months back, we could not even make seamless VoIP calls through mobile internet. Now we have video calls! #TheFasterTheBetter

— Bilal Sulehri (@sulehri) November 9, 2015

That one extra sim that we keep b/c network is awesome & that it is reliable whn others are not! That's @Mobilink for me #TheFasterTheBetter

— Aisha (@HariMirchein) November 9, 2015

I'm glad if other networks work for you. I am happy and content with @Mobilink's 3G. Been using Mobilink since 2007. =) #TheFasterTheBetter

— Sesh♡ (@Oh_My_Mascara) November 9, 2015

Introducing a variety of digital solutions, it looks like Mobilink shall be spearheading the Digital Revolution in Pakistan eventually giving rise to a digital society where everything would just be a few taps away! An interview being conducted by ProPakistani.pk with Deputy CEO of Mobilink, Mr. Aamir Ibrahim also reveals about the future prospects leading to a digital revolution in the country, which includes and is not limited to the development of store-front applications, payment gateways and other services necessary for the fulfillment of all sorts of digital needs.  

“The road from developing to developed treads on a digital highway,” says Aamir Ibrahim and it certainly holds true for the ever-evolving technological world experiencing digitalization or a digital shift. Digitalization is the need of the hour. And as Mobilink takes on the digital challenge, let me leave you with a video depicting Mobilink’s road to digitalization in Pakistan:

Mobilink to Lead Digital Revolution in Pakistan“After being in conventional telecom business for over 20 years in the country, we are now all geared up to reshape the digital revolution in Pakistan by capitalizing on our market position through innovating new solutions that we aim to offer to Pakistanis during the next 5 years.” Aamir Ibrahim, Deputy CEO and CCO - MobilinkRead the full story here: http://goo.gl/qEfmO0
Posted by Mobilink on Thursday, November 5, 2015

What do you think about the video, Mobilinkers? Sounds interesting? Let me know #TheFasterTheBetter! ;)

Cheetos’ #FlaminHotToss – Let the #Cricket Begin!

The game of cricket always begins with a toss and with each coin toss comes immense curiosity for the cricket enthusiasts if which team is going to bat or field first. However, it was not just about deciding the fate of the game this time. It was a little different. And a lot interesting indeed!

As I watched the first ODI begin with a coin toss between Pakistan and England today, it was something about the flip that caught my attention. I could see that the coin being tossed was branded by none other than one of our flavory favorites, the Cheetos! And this was “something out-of-the-box!”

The branded coin toss activity by Cheetos serves as an excellent example of positive brand exposure and marketing beyond advertisements on screen. In the world of marketing campaigns, #CheetosCoinToss emerged as a creative attempt at reinforcing the brand’s essence successfully through the #FlaminHotToss on ground, thus combining the elements of fun and sport together. And what a brilliant idea it was!

Photo Source: The News Tribe

From Kung Fu to Cricket, Cheetos has always been finding ways to entertain us and I wonder what’s next in its course of exciting journey! Until next, Eat, Pray & Love and

Let the Games Begin! J

Swarovski Hosts #SparklingCouture Exhibition in Dubai

Photo Source: Swarovski Crystals

[Press Release] – Swarovski, the global leader in cut crystal and fashion jewelry, hosts the first ever #SparklingCouture exhibition, celebrating the brand’s long-standing relationship with couture designers, as well as its 120^th year of operation.

Over forty regional and international designers will exhibit custom-made pieces at the exhibition being held at The Madinat Arena in Dubai on November 4^th. More than 36 couturiers and 6 Jewelry & Accessory labels from across the Middle East and South Asia will come together in the first event of its kind –each showcasing one specially-designed creation at the event.  

The event will showcase Pakistani couturiers including Elan, Maria B, Faraz Manan and Tena Durrani, all presenting a contemporary take on Ethnic Bridal wear.

Visitors to #SparklingCouture will experience exquisite couture pieces made with Swarovski crystals including intricate bridal, occasion and ethnic wear pieces comprising of kaftans, evening gowns, accessories and jewelry.

“Sparkling Couture is a celebration of the incredible couturiers we have in the Middle East and South Asia,” said Flemming Nielsen, Vice President Operations, Asia South, “Our region is renowned for its love of customization, embellishments and, of course, bespoke couture. Bringing together these designers on one platform perfectly demonstrates the diversity of our couturiers and also offers a platform to celebrate our 120^th anniversary in a one-of-a-kind interpretation.”

Swarovski has had a presence in the Middle East since the 1970s, and since then has established itself fully in the burgeoning arts and design scene by collaborating with local fashion designers, architects, distributors, and local craft clusters that use Swarovski crystals in their unique work across the region.

“We are proud to be the partner of choice for many of the most talented designers across the region and internationally. The Sparkling Couture exhibition will bring to life how these talented artists create such wonderful pieces, using the finest crystals, forward integrated products and pearls from Swarovski,” added Andrew Mojica, Managing Director, Swarovski Middle East.

  

Sparkling Couture takes place on November 4^th at The Madinat Arena from 

20:30 hrs - 00.00 hrs.

For more information on Sparkling Couture and on Swarovski in the Middle East, you can follow them at Swarovski Crystal Blog. 

The #AsalFoodie Show – Grand Finale!

Photo Source: 7Up Pakistan

Living in times where our TV screens are constantly being bombarded with a myriad of how-to cooking shows, The #AsalFoodie Show by 7Up Pakistan came as a wind of change introducing the concept of food tourism while bringing food, travel and entertainment together at the same time.

Spanning across a collection of four episodes, The #AsalFoodie Show is being hosted by our all-time favorites, Anoushey Ashraf and VJ Shahzad who take us out on a virtual tour on screen every weekend as they travel to a new city in each episode while searching for nation’s best local culinary delights. Throughout their action packed journey, they are also joined by various food-loving celebrities who get to share their inherent passion for food like never before.

Here’s a quick look at the teaser revealing what the show is all about:

Asal Foodies Show - TeaserCatch Anoushey Ashraf and VJ Shahzad in an exciting new TV Show. In each episode, we will explore Pakistan's most famous food spots and that too with your favorite celebrities!Watch the Asal Foodies Show every SATURDAY on your favourite channels:Show Timings:Aaj News - 6:30 pmDunya News - 5:00 pmUrdu 1 - 11:00 pmATV - 11:00 pmPTV Home - 11:00 pmTV One – 4:00 pmGeo Entertainment - 11:30 pmGeo Kahani - 11:00 pm
Posted by 7Up on Friday, October 2, 2015

A unique TV program showcasing some exciting food adventures, The #AsalFoodie Show’s itinerary started off with the chic and charming actress, Sarwat Gilani featured in its first episode where they went exploring the food outlets at Port Grand. 

First stop - Karachi! Watch as our favourite foodies Anoushey Ashraf, Sarwat Gillani and Shehzad explore Karachi's Port Grand! #AsalFoodies
Posted by 7Up on Sunday, October 4, 2015

This was later followed by all-enthusiastic Ali Safina being featured in Multan and a true epicurean, Ali Hamza in Lahore as he treated Anoushey Ashraf and VJ Shahzad to various appetizing Lahori cuisines including the famous Paya Nashta at his very own home.

The Foodies Show - Episode 3Watch as Ali Hamza from Noori takes us around LAHORE! In this episode of 'The Asal Foodies Show', we explore some of his favorite food spots. #ManaLoFoodKaLove #AsalFoodies nooriWatch the Asal Foodies Show every SATURDAY on your favourite channels:Show Timings:Aaj News - 6:30 pmDunya News - 5:00 pmUrdu 1 - 11:00 pmATV - 11:00 pmPTV Home - 11:00 pmTV One – 4:00 pmGeo Entertainment - 11:30 pmGeo Kahani - 11:00 pm
Posted by 7Up on Tuesday, October 20, 2015

With each new episode being aired, the journey only gets more exciting for the food lovers who are no longer only interested in learning new recipes but they are also interested in knowing the food choices of our celebrities. And guess what? This week it’s going to be none other than the multi-talented Uzair Jaswal bringing this exciting show to a grand close!

The grand finale is to be shot in the beautiful city of Islamabad and will be highlighting some incredible food in the twin cities. So, if you haven’t watched this fantastic food series already, you know what you need to do. Grab some popcorns, hit the couch and #ManaLoFoodKaLove this weekend with the amazing trio including the young heartthrob, Uzair Jaswal as they travel and explore people, places and cuisines in the capital!

Don’t forget to tune in tomorrow, peeps! And for your reference, following are the show timings:

Show Timings
AAJ News	6:30 pm
Dunya News	5:00 pm
Urdu 1	11:00 pm
ATV	11:00 pm
PTV Home	11:00 pm
TV One	4:00 pm
GEO Entertainment	11:30 pm
GEO Kahani	11:00 pm

Until next, Bon Appetite! J

#Cheetos TVC – The Hunger Games with a Fist of FUN!

Photo Source: Cheetos Pakistan

My father used to play with my brother and me in the yard. Mother would come out and say, "You're tearing up the grass." "We're not raising grass," Dad would reply. "We're raising boys."

Harmon Killebrew

And that’s how dads do the deal!

There’s no relationship quite like the one that exists between a father and a son. He’s not only a mentor to you but he’s more often than not the best companion one could ever have – the one who knows how to turn mere moments into exciting adventures while having fun! Cheetos with their new TVC, which is currently being aired, has encapsulated the same essence in their commercial unleashing a new type of Kung Fu fighting that is all about FUN than fury.

The advertisement opens with a father and son duo completely indulged in watching TV while munching on their favorite bright orange Cheetos only until they are left with the last one in the bowl. This is supposed to be the defining moment where the little boy drifts away into a fantasy battle while Chester, the Cheetos’ old time mascot, makes his appearance calling for some Kung Fu moves which makes this ad all entertaining. What makes this Kung Fu hustle more captivating is the fact that it is being played with a pair of dressed up hands acting like fighters kicking and stomping while battling for the last bite.

Focusing more on the visuals rather than jingles, it’s a kind of advertisement that would let you stay glued to your screens till it ends. Moreover, the TVC has its own share of catchy phrases that are designed to leave a lasting image on your mind. For instance, you never know you might be found exclaiming, “May the best hand wins!” once you are done watching the ad. Because that’s exactly what I did and that’s exactly what it does to you!

Resonating with its fun brand personality, I believe that the ad has turned out to be a success in building the brand’s imagery and in communicating the intended message to the viewers – that is to let Cheetos add flavors and fun to your life and moments (something that one can’t resist).

In case you haven’t seen the ad yet, you can watch it here:

How far can you go for the last bite of CHEETOS? Grab your favourite pack right now.. and LET THE FUN BEGIN!
Posted by Cheetos Pakistan on Sunday, October 18, 2015

P.S. Do you know that making a Kung Fu pose might just help you win some exciting prizes? Head over to Cheetos Pakistan and join in the competition! Let the FUN Begin! J

Wasu Returns with Mind-Boggling Poetry on Education in Pakistan

Amidst the various forms of corruption prevailing in Pakistan, the state of degeneracy in the education system of our country is the most gravest of all. The ever-increasing number of so-called “ghost schools” emerging in the region is an alarming situation, which can only bring our education system closer to a collapse as we continue to remain silent and ignorant to our surroundings.

In times like these calling for desperate measures and a reawakening, Wasu Khan, the poet and pop star hailing from Balochistan, stepped up and recorded poetry in hope of enlightening the masses about the saddening and disappointing state of ‪schools and ‪education in our country. His well-articulated piece of poetry was recently picked up by an educational campaign called “Alif Ailaan” who had shared his recitation on their social media pages and this is where I discovered him.

Poetry by Wasu Khan
A humorous, yet eye-opening poetry by Wasu Khan on education-related issues in Pakistan.
Posted by Alif Ailaan on Friday, October 16, 2015

The poetry clearly reflects a number of corrupt practices lurking within the sector which includes and are not limited to the presence of weak governance and poor management, lack of proper infrastructure, the mismanagement of funds and the absence of true dedication towards the profession.

Presenting harsh reality with a touch a humor, Wasu’s poetry is not just a piece of verse but a mind-altering attempt that equally hits your head and heart.

Here’s what some of my people had to say about the video:

                         

                         

                         

                         

                         

                         

                         

                         

Completely agreeing to what they say, we must remember that it’s never too late to change and the power to change and the power to emerge as our own heroes came embedded in us, it’s only waiting to be harnessed. Come forward and play your part like Wasu did! Write something. Do something. Or just click and share the video allowing it to reach and influence a wider mass. After all, it’s the little effort that goes a long way! 

Paving Ways for Brighter Future with #First1000Days of Nutrition – Start Healthy, Stay Healthy!

Photo Courtesy: HolisticSquid

Congratulations! You have a baby! What’s Next?

There’s nothing that can be compared with the ebullient joy of becoming a mother. Not having experienced it myself; however, all those interesting tales being told by my friends strengthen my belief in it. Each one has an unforgettable memory about the beginning of her child’s life. And from all those stories, I can safely conclude that the sacred bond between a mother and her child begins from the very moment the baby finds its way into her womb and once she becomes aware of her baby’s existence, she immediately starts pondering over ways on how to provide her child the perfect start to life. This is where the #First1000Days of healthy nutrition comes into play!

Researchers have identified the fact that environment experienced during the critical time frame of pre and post natal development have modulating effects on an individual’s health later in life. It is the #First1000Days of life from pregnancy to your child’s second birthday that is considered as a crucial period for his/her physical and intellectual development and lifelong health. Therefore, it becomes imperative for a mother-to-be to ensure that her child receives adequate nutrition during this window so as to secure a brighter future for her baby.   

Translating this knowledge into a concrete action, Nestlé Pakistan stepped up and organized a blogger meet at Pearl Continental Hotel, Karachi on 12^th September 2015 under its initiative titled, ‘Start Healthy, Stay Healthy’.  

Dr. Huma Fahim, Medical Advisor in Nestlé Nutrition, highlighted the significance of the #First1000Days through an informative presentation, which was followed by an interactive quiz.

Photo Courtesy: Sara Muzzammil

Addressing the same concern, Waqar Ahmad, the Head of Corporate Affairs, said, “Nestlé has an expertise in nutrition and believes it has a responsibility to share that expertise. We want to promote better health through good nutrition in the first 1,000 days of life. Research shows that children who don’t get proper nutrition in their early years can’t fully develop their physical and cognitive potential and are at an increased risk of poor health as adults."

The event was attended by prominent bloggers and online influencers who showed their massive support for the initiative and also took a pledge via social media to use their influence to raise awareness about the importance of nutrition in the #First1000Days of a child’s life.

And the journey doesn't end here. In fact, this marks the inception of a comprehensive awareness program that aims at creating a brighter tomorrow for your child starting from a healthier today, thus in turn contributing towards building healthier societies and making this world a better place.

Photo Courtesy: Famma Malik

Let’s come together for a healthy future of Pakistan. Let the #First1000Days do the miracle!

[#Poetry] - Another Sarah

Born in the caring motherly womb like a precious pearl in a clam
Died as a woebegone woman; in pursuing the merciless love of a man
She opened her eyes to the world; she thought was pure and kind
But she never knew this would be just the illusions of her mind
As she traveled down the path, and reached the prime of her life
She felt being lost in the dark and tried looking for the light
The light that once shone from the innocence of her eyes
The light that was blurred by deceit and the shameful, painful lies
The light that could blind her so that she could not ever see
The fallacious faces of people, their deceit and the misery
The light that could strike her mind and make it numb for eternity
So that she could blindly love without sensing the insincerity
She always had a fight with the soul she was blessed
She was weird for the world and ugly for the rest
She always pondered over if she was the worst amongst the best
Her life revolved around this never-ending quest
Then, there came a time when she got tired and decided to close her eyes
To wander far, far away from the people into the secluded paradise
To rise and reborn, to search and synchronize
The purpose of her existence with the cosmos and the mazes of the mind.

This piece of poetry has been published in an anthology titled, "The Inspired Heart - Edition 2" by Melinda Cochrane International. The anthology can be purchased online at Amazon.