#Cheetos TVC – The Hunger Games with a Fist of FUN!

Photo Source: Cheetos Pakistan

My father used to play with my brother and me in the yard. Mother would come out and say, "You're tearing up the grass." "We're not raising grass," Dad would reply. "We're raising boys."

Harmon Killebrew

And that’s how dads do the deal!

There’s no relationship quite like the one that exists between a father and a son. He’s not only a mentor to you but he’s more often than not the best companion one could ever have – the one who knows how to turn mere moments into exciting adventures while having fun! Cheetos with their new TVC, which is currently being aired, has encapsulated the same essence in their commercial unleashing a new type of Kung Fu fighting that is all about FUN than fury.

The advertisement opens with a father and son duo completely indulged in watching TV while munching on their favorite bright orange Cheetos only until they are left with the last one in the bowl. This is supposed to be the defining moment where the little boy drifts away into a fantasy battle while Chester, the Cheetos’ old time mascot, makes his appearance calling for some Kung Fu moves which makes this ad all entertaining. What makes this Kung Fu hustle more captivating is the fact that it is being played with a pair of dressed up hands acting like fighters kicking and stomping while battling for the last bite.

Focusing more on the visuals rather than jingles, it’s a kind of advertisement that would let you stay glued to your screens till it ends. Moreover, the TVC has its own share of catchy phrases that are designed to leave a lasting image on your mind. For instance, you never know you might be found exclaiming, “May the best hand wins!” once you are done watching the ad. Because that’s exactly what I did and that’s exactly what it does to you!

Resonating with its fun brand personality, I believe that the ad has turned out to be a success in building the brand’s imagery and in communicating the intended message to the viewers – that is to let Cheetos add flavors and fun to your life and moments (something that one can’t resist).

In case you haven’t seen the ad yet, you can watch it here:

How far can you go for the last bite of CHEETOS? Grab your favourite pack right now.. and LET THE FUN BEGIN!
Posted by Cheetos Pakistan on Sunday, October 18, 2015

P.S. Do you know that making a Kung Fu pose might just help you win some exciting prizes? Head over to Cheetos Pakistan and join in the competition! Let the FUN Begin! J

#KhushiyanChakhLo with Shan Foods – The Real, Winning Recipe on the Ad Menu

Nothing else could be as sweet and salty as the latest Ad film by Shan Foods that has been introduced as a part of their Eid campaign. Shan Foods, one of the leading recipe mix brands in Pakistan, will now not only be remembered for producing all those spicy and delicious masalas being found on our kitchen shelves but the brand shall also be celebrated for introducing this awesome and emotionally packed TVC whose content has tugged at the heartstrings of its viewers. 

Living in an ad-age where our minds are being constantly fed with bizarre dance moves or some senseless jingles promoting a certain product, Shan Foods has come up with an inspiring creative that emphasizes upon the cultural values of the human connection. 

Apart from being brilliantly conceptualized and wonderfully executed, following are a few other reasons, in my opinion, that has made this advert a winning recipe on the Ad menu:

The Emotional Roulette:

The newly-launched Shan Foods’ TVC is no less than the emotional roulette that sets your feelings on a spin letting you experience various shades of human emotion. Those living abroad can relate to the pain of being away from home or from your loved ones (as shown in the TVC) while siblings, on the other hand, are found to be relating themselves to the brotherly affection found between two brothers. 

And a lot many of us have almost cried too while watching the ad film, not because we were being upset but for a reason that Alain de Botton defines well when he says;

“The moment we cry in a film is not when things are sad but when they turn out to be more beautiful than we expected them to be.”

How does it feel to be away from home on Eid missing out on those delectable dishes being cooked by your mother and waiting to be hugged and greeted by her -  this is being beautifully depicted in the TVC and being a hostelite myself, this advert resonates with a part of me. 

Jingle Sells, Jingle Sells, Jingle All the Way!

“Woh Maula sab ki sunta hai, par kisi kisi ko chunta hai . . . . . . .”

If not the whole jingle, I am sure I would be remembering this part for it is not only being catchy and captivating but it also lifts your mood at the same time. Jingle being played in #KhushiyanChakhLo TVC carries a melodious tune that adds flavor to the story. 

The Paradigm Shift:

The advertisements being produced by Shan Foods over all these years focused more on providing information about the product rather than presenting emotional content or a story. Breaking its own rule this time, Shan Foods released an emotional ad film, which turned out to be a huge success gaining massive appreciation on the social media (as indicated in the tweets below):

For the first time #ShanFoods have come out with a TVC having a story & tapping the feelings. I can relate to it! #KhushiyanChakhLo

— Xainab Mobin (@zainabmobin) June 22, 2015

So we can win hearts without badly-written jingles and poorly choreographed dance performances! Thankyou #ShanFoods #KhushiyanChakhLo

— Bee. (@s_beenish) June 23, 2015

The best use of 3 minutes by #ShanFoods in #KhushiyanChakhLo. No people dancing in fancy clothing. Or with overly full dastarkhwaans.

— Ayesha Siddiqui (@Ayeshasaurus_) June 23, 2015

And just in case, if you haven’t seen the video yet, you can take a look at the TVC here:

Celebrating the precious moments we share with our loved ones.Shan. #KhushiyanChakhLo
Posted by Shan Foods on Saturday, June 20, 2015

While Shan Foods continue to celebrate its winning ad recipe, let’s have some Biryaani, which is just a masala away! 

Come on, Readers! #KhushiyanChakhLo! J